If you’ve ever signed with a social media agency and immediately wondered, “Now what?”, you’re not alone. A lot of service providers feel left in the dark after paying the invoice—no clear timeline, no real plan, and definitely no strategic alignment to their business goals. At FIMM, we do things differently.
When you work with us, you can expect a structured process that’s proactive, strategic, and personalized to your brand. We don’t just start posting. We start with your business goals, then use our proprietary 4Cs Framework to turn your content into a lead-generating asset.
TLDR: What to Expect Working with FIMM
- We work one month ahead so your content is never rushed or reactive.
- Our onboarding includes a Kickoff Call, Brand Discovery, and Creative Brief.
- You’ll approve a strategic evergreen content library before anything goes live.
- Each month, we meet for a Partner Success Call and track progress with a Client Scorecard.
- Strategy evolves quarterly—your content grows with your business.
- We handle creation. You stay focused on your zone of genius.
What’s the first step after signing with FIMM?
Within 3 days, we kick things off with a high-touch call. During this session, we gather everything we need to build your brand foundation—your tone, your mission, and the “why” behind what you do.
If you’re a high-level female service provider, chances are you’ve been underserved by agencies that rushed into content without truly listening. We’ve heard this from dozens of clients over the years. That’s why we built a process that prioritizes strategy over speed.
What makes FIMM’s process different?
We don’t just ask what you want us to post—we ask what your business is trying to accomplish. Then we reverse-engineer the content to get you there.
Here’s what that looks like:
- Kickoff Call (Day 1–3)
- Content Strategy Session (Day 5): Goals, offers, services, audience
- Brand Vibe & Creative Brief (Day 7–14): Visuals, tone, samples
- Initial Evergreen Library Creation (Day 10–19): Built to last, not to trend
- Implementation & Content Review Call (Day 20)
- Final Approval & Uploading (Day 28)
- Content Goes Live (Day 30+)
We stay 30 days ahead at all times. You’ll never be scrambling to approve posts while you’re prepping for a launch or client meeting.
Why should service providers use this approach?
Because reactive posting doesn’t build authority or drive conversions.
When you’re a coach, consultant, lawyer, or expert in a service-based space, your brand isn’t built on TikTok trends—it’s built on consistency, clarity, and credibility.
FIMM’s Profitable Evergreen Content Formula ensures that your content:
- Speaks to your ideal client’s recurring pain points
- Showcases your expertise in a repeatable, scalable way
- Aligns with your quarterly and yearly business goals
We use the 4Cs Framework—Captivate, Cultivate, Convince, Convert—to guide every piece of content. That means your posts don’t just fill a feed. They function like a funnel, turning followers into leads and conversations into conversions.
What happens each month after content goes live?
We don’t disappear.
Every client gets a monthly Partner Success Call. During that call, we:
- Review what content performed best
- Identify what changes were made to strategy and why
- Check your Client Partner Success Scorecard to make sure both sides are holding their end
Yes, you have responsibilities too—like sharing posts to your personal LinkedIn, replying to comments, or following up on warm DMs. That’s part of the reason this works: it’s a collaborative growth system, not a content vending machine.
How does strategy evolve?
We run a Quarterly Strategy Update for every client.
This is when we:
- Adjust content pillars if your offers change
- Restructure platform focus if performance shifts
- Plan around launches, events, or internal goals
It’s not set-it-and-forget-it. It’s strategy that breathes with your business.
Why do we focus on evergreen content?
Because it works longer and harder than trendy filler.
We build your first content library around what you always get asked, what your clients always misunderstand, and what builds trust on autopilot. Think of it as your digital sales team—active 24/7.
Real talk? Trends are fleeting. Strategy lasts.
What kind of client thrives in our process?
- You’re done managing freelancers who ghost you.
- You’re not here for fluff—you want strategy that leads to growth.
- You value partnership, not handholding.
- You’re willing to show up for your brand (not disappear after you sign).
- You’re ready to stop DIY-ing and trust experts who live and breathe social.
If that’s you, you’ll love working with J Franco and the FIMM team.
Real-world insight from the field
A recent client, a fractional CFO who had bounced between two social media freelancers before us, told us:
“I didn’t realize how much strategy was missing until I saw your scorecard. My content now reflects my authority—not just my availability.”
That’s the impact of a system built on real accountability, not surface-level service.
FAQs
How long before I see results?
Most clients see shifts in engagement and inquiries within the first 60–90 days. But real brand equity builds over time—our best-performing clients stay for 24-48 months.
What platforms do you manage?
We create content for LinkedIn, Instagram, Facebook, TikTok, Google Business Profile and repurpose across secondary platforms strategically—not just because it’s “what everyone’s doing.”
Can I still post on my own?
Yes. You own your brand. We just make sure it’s aligned, elevated, and effective.
Ready to experience what real strategy feels like?
If you’re tired of content that just fills space and ready for content that creates momentum, FIMM is here. Let’s talk about your goals, not just your grid.
Book a discovery call with J Franco and the FIMM team. We’ll ask the right questions—and build the right plan.