Social media has become an integral part of any successful marketing strategy. However, effective social media management requires a combination of skills, knowledge, and time. That’s where a social media management agency comes in. In this article, we will discuss the two main parts of social media management and how our agency can help you make the most out of our services. Whether you are a prospect booking a discovery call or a current client, understanding these two parts will help you set clear expectations and maximize the benefits of working with us.
Social Media Management Part 1: Content Strategy & Creation
The first part of social media management is focused on content strategy and creation. This stage involves in-depth research, creative copywriting, artwork creation, video captioning, and the upload and publishing of content. Let’s dive into each aspect:
- Caption Copywriting: Crafting compelling and persuasive captions is crucial for increasing conversion rates. Our team follows the CAKE copywriting framework, ensuring your captions are attention-grabbing, informative, and aligned with your brand voice.
- Industry and Competitor Trend Research: To create engaging content, we start by researching the top-performing posts in your industry. This helps us understand the trends, preferences, and interests of your target audience and serves as inspiration for content creation.
- Artwork Creation: Captivating artwork that is on-brand and stands out in the crowded social media landscape is essential. Our talented designers create visually appealing graphics, images, and videos that resonate with your audience and boost engagement.
- Video Captioning: Videos are a powerful marketing tool, but they must also be accessible to all users, including those with hearing impairments. We provide attention-grabbing text captioning for your videos, making them more inclusive and engaging. If you want a more comprehensive video marketing solution, check out our video marketing services.
- Upload & Publish: Once the content is created, we take care of uploading it into your social media management tool and scheduling it based on a specific publishing cadence. This ensures consistent and timely content delivery.
- Data Collection & Analysis: A monthly review of key metrics, top-performing posts, and campaign analysis is essential for driving continuous improvement. Based on our analysis, we implement changes to the current content strategy to optimize results.
This first part of social media management is time-consuming and requires a combination of technical and professional skills. Our service packages are designed to fulfill part one, with varying amounts of content creation.
Social Media Management Part 2: Social Selling
While part one focuses on content creation, part two of social media management, which we call social selling, is the jet fuel that drives the success of part one. Let’s explore the key components of social selling:
- Amplification: Amplification involves sharing your posts to other pages, groups, or using in-platform features such as stories to increase the reach and impressions of each post. This helps expand your audience and increase brand visibility.
- Engagement: Engaging with your audience is crucial for building relationships and driving conversions. We actively reply to comments and direct messages, creating conversations toward conversion. Engaging with people who comment on your posts or direct messages is a valuable opportunity to nurture leads and turn them into customers.
- Community Management: Building a community around your brand is a powerful way to foster loyalty and drive conversions. We proactively seek out profiles that may be your potential ideal clients and interact with them. Liking and commenting on their posts, sharing your posts with them, and participating in their conversations are key tactics that help turn a cold audience into engaged followers.
- Social Listening: Paying attention to what your audience, target market, ideal clients, and competitors are talking about is essential. Social listening allows us to understand their needs and wants, identifying opportunities to fill gaps with your products, services, or offers. It enables us to create open opportunities to sell to your target audience effectively.
Business owners often overlook this second part of social media management. However, without proper social selling techniques, the efforts put into content creation may not yield the desired results. By dedicating time to part two, you can truly leverage the power of social media to drive leads and conversions.
Fueling Social Media Management with Social Selling
Statistics show that social media has a higher lead-to-close rate than outbound marketing, and businesses that spend more time on social media generate more leads. Facebook alone has proven to be a valuable platform for acquiring customers. Businesses with consistent social selling processes are 40% more likely to hit revenue goals.
Imagine spending just 15 to 30 minutes each day on social selling activities. The potential for generating leads and gaining true followers becomes significant. Social media is not just about posting and ghosting; it’s about creating meaningful connections and engaging in two-way conversations.
Social Selling statistics show that:
- Social media has a 100% higher lead-to-close rate than outbound marketing.
- 66% of marketers who spend at least 6 hours on social media per week have gotten more leads.
- 70% of business-to-consumer marketers have gotten their customers through Facebook.
- 76% of buyers are ready to have a social media conversation with potential
- Businesses with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. (Optin Monster 2022)
At our agency, we understand the importance of both parts of social media management. We focus on the time-consuming and often challenging part one, allowing you to dedicate your efforts to social selling. By working together, we can maximize the benefits of social media management for your business and drive real results.
What is social selling?
Social selling is a strategy that involves using social media networks to find and engage with potential customers. It’s about building relationships and trust, raising brand awareness, and establishing a business or individual as an industry thought leader.
Rather than direct selling tactics like ads or cold calling, social selling focuses on connecting with prospects through content sharing, personalized interactions, and nurturing a community, ultimately leading to sales and business growth.
The Combined Effect
Focusing solely on content (Part 1) without engagement (Part 2) can render your efforts ineffective. At our agency, we handle the heavy lifting of content strategy and creation, enabling you to concentrate on social selling.
The Power of Outsourcing Social Media Management
Managing social media effectively requires a strategic approach that combines content creation and social selling. Our agency specializes in both parts of social media management, ensuring that your brand gets the attention it deserves while driving meaningful engagement and conversion.
Should you find the dedication to social selling challenging, it might be time to consider our comprehensive “Evergreen Premium” package, encompassing both facets of social media management.
By understanding the importance of content strategy, creation, amplification, engagement, community management, and social listening, we can help your business make the most out of social media.
Next Steps
For Current Clients:
Think your strategy could use a boost? Discuss with your social media account manager about possibly upgrading to the premium package.
For Prospective Clients:
Ready to take your social media to the next level? Book a discovery session today and learn how we can transform your social media presence!