LinkedIn recently introduced a short-form video feature, allowing users to create and share videos directly within the platform. This update brings a new layer of connection and creativity, offering professionals an opportunity to communicate in more dynamic and engaging ways. Similar to TikTok and Instagram Reels, LinkedIn’s short-form video feature has been designed to complement the professional nature of the platform while keeping up with evolving content trends.
Why LinkedIn Added Short-Form Video
This feature isn’t just a trend—it’s a calculated move by LinkedIn to meet the growing demand for more visually engaging, bite-sized content. Here’s why short-form video makes sense for LinkedIn:
Increasing User Engagement
Short-form videos are inherently captivating. Their quick, digestible format draws people in and keeps them interested. LinkedIn’s introduction of this feature is aimed at sparking more meaningful interactions and encouraging professionals to engage consistently with their network.
Sharing Knowledge and Expertise
Professionals often seek opportunities to demonstrate their expertise. Short-form video enables users to share industry insights, professional tips, and educational content in a way that’s accessible and easy to absorb.
Aligning with Digital Consumption Trends
Video consumption is at an all-time high, and LinkedIn understands the importance of staying relevant. This update positions the platform as a forward-thinking space that aligns with the way people consume information in today’s fast-paced digital environment.
Supporting Career Growth and Job Search
For job seekers and career professionals, short-form video provides a creative and direct way to share career stories, highlight skills, or even showcase portfolios. It makes career-related information more dynamic and digestible.
How to Create Short-Form Videos for LinkedIn
Not all short-form videos will have the same impact. On LinkedIn, creating content that aligns with professional standards while remaining engaging is key. Follow these best practices to make the most of this feature:
Keep Videos Short and Concise
Attention spans are limited, even on LinkedIn. Aim for videos under 40–60 seconds to ensure your message is clear and retains viewers’ interest.
Shoot Vertically
Most users consume content on mobile devices, so filming in a 9:16 vertical aspect ratio ensures your videos fit seamlessly into the LinkedIn feed.
Write a Strong Caption
A compelling caption provides context and encourages viewers to watch your video. It should clearly convey what the audience will gain from the content.
Start With a Hook
The first few seconds of your video are critical. Begin with a strong hook that immediately grabs attention—whether it’s a question, a surprising fact, or a bold statement.
Stay Relevant
Focus your content on topics that matter to your audience. Whether it’s industry trends, career tips, or thought leadership, ensure your video adds value.
Be Authentic
Authenticity resonates, especially on LinkedIn. Avoid over-editing or coming across as overly rehearsed. Instead, focus on being genuine and relatable.
Use Storytelling
Stories capture attention and drive engagement. Share relatable experiences or challenges to connect with your audience on a personal level while delivering a professional message.
Benefits of Short-Form Video on LinkedIn
Adopting LinkedIn’s short-form video feature isn’t just about staying current—it’s about unlocking new opportunities for professional growth and visibility. Here are some of the key benefits:
Standing Out From the Crowd
Short-form videos offer a unique way to differentiate yourself. A well-crafted video that delivers value can set you apart in your industry, especially in a feed full of text-based posts.
Captivating New Audiences
Videos are more likely to be shared than static content, which can help you reach a broader audience and grow your network beyond your immediate connections.
Staying Ahead of the Curve
As more professionals embrace video content, being an early adopter positions you as someone who is adaptable and in tune with modern communication trends.
Showcasing Expertise
Short-form video allows you to demonstrate your knowledge and expertise in an engaging, approachable way. This helps to establish credibility and build trust with your audience.
Sharing Insights Effectively
Whether you’re breaking down a complex topic or highlighting an emerging trend, video content makes it easier to explain and share ideas in a way that sticks with viewers.
Boosting Engagement With Your Network
Videos naturally drive more interactions—comments, shares, and discussions—helping you build deeper connections within your LinkedIn community.
Conclusion: Why You Should Embrace LinkedIn’s Short-Form Video
LinkedIn’s short-form video feature is more than just a tool; it’s an opportunity to elevate how you connect with others in your industry. By integrating video content into your strategy, you can create impactful moments that resonate with your audience and showcase your expertise in ways that static posts can’t match.
Whether you’re a business leader, job seeker, or industry expert, now is the time to experiment with short-form video on LinkedIn. Start small, focus on delivering value, and let your personality shine through. The more you embrace this format, the more you’ll see its potential to transform your LinkedIn presence into a dynamic, engaging platform that drives results.
If you’re looking for ways to maximize your LinkedIn strategy or incorporate video effectively, reach out for guidance. The possibilities for growth and connection are endless.