CASE STUDY: Coach & Author

From Zero Promotions to Sold-Out Conference Success: The Uplifting Story of a Life Coach & Author

This case study will take you through the transformative journey of a life coach and author who went from having no event promotion strategy to conducting a sold-out conference, all thanks to our strategic and creative solutions. Our client’s story is an exemplar of how methodical and well-executed marketing strategies can turn around even the most challenging scenarios. Picture it as a roadmap that takes your potential customers on a thrilling journey, guiding them towards making a purchase. It’s like magic, but with a strategic twist!

July 1, 2023

Challenges Faced:

Nonexistent Promotions: Our client approached us with a pressing issue: she had a yearly conference looming ahead and had done no promotions for it.
Ignored Subscriber List: Her subscriber list of fewer than 200 had been neglected, causing an inactive engagement.
Inactive Social Media Presence: Her Facebook business page had been underutilized and had not seen any activity for months.
Absence of Advertisement Knowledge: The client had never run ads and had not set up a business manager or ad account.
Untapped Customer Value: There was a significant revenue gap as the Lifetime Value (LTV) of her previous conference attendees was not being maximized.

Strategies Implemented:

Subscriber Re-engagement: We created a re-engagement campaign to awaken her dormant subscribers.
Event Management Facilitation: We added event capabilities to her website to enable her to manage her own events independently.
Social Media Revitalization: We devised a social media promotional event campaign to breathe life back into her inactive Facebook business page.
Budget-Friendly Advertising: Despite the initial budget constraint, we successfully set up and ran her ads 7 days before the event, costing less than $20 in total.
Branding Consistency: We completely branded her event collateral, giving her a sustainable and identifiable brand image for her yearly event.

Results Achieved:

Sold-Out Success: Our focused efforts led to a completely sold-out conference with over 40 participants.
Effective Advertising: The last-minute ad campaign resulted in 49 ticket purchases, a cost per acquisition of just $0.34, with a total ad spend of under $20, culminating in a substantial revenue of $1,715. Over 10,000% ROAS!
Rejuvenated Subscriber Engagement: The re-engagement campaign successfully reanimated her subscriber list.
Brand Identity: We successfully established a unique and consistent brand image for her annual conferences.

Conclusion

The transformation of our life coach and author client’s conference promotion strategy is a remarkable illustration of how an effective marketing approach can pivot a dire situation. Our multi-pronged approach, which included a re-engagement campaign, a social media promotional event, and a budget-friendly ad campaign, breathed life back into her conference. The results achieved are a testament to the potency of strategic marketing efforts in surmounting seemingly insurmountable challenges in the coaching and self-help industry.