Menu
30 TYPES OF SALES FUNNELS YOU CAN USE TO CONVERT VISITORS INTO CUSTOMERS
A “Sales Funnel” is like having a well-thought-out game plan that takes your website visitors on a journey from curious prospects to actual sales. Picture it as a roadmap that takes your potential customers on a thrilling journey, guiding them towards making a purchase. It’s like magic, but with a strategic twist!
J Franco
June 25, 2023
It all begins at the top when visitors first land on your site, and it culminates at the bottom with those satisfying conversions. The beauty of a sales funnel lies in its flexibility, as it can be customized to fit the unique needs of your business. The main objective is to catch the attention of your online visitors by presenting them with a captivating page that collects their contact information, like their name and email.
Once you’ve captured these leads, it’s time to nurture them through a series of follow-up emails that entice them with additional Calls to Action until they’re ready to become paying customers. With different types of sales funnels available, such as webinar funnels or those tailored for physical products, you have the freedom to choose what suits your business best.
If you’re looking for a reliable platform to create your sales funnel quickly and easily, I highly recommend trying out Systeme.io (referral link). With its user-friendly interface, you can have your customized sales funnel up and running in just an hour or two, depending on the complexity of your funnel.
HERE ARE 30 TYPES OF SALES FUNNELS YOU CAN USE TO CONVERT VISITORS INTO CUSTOMERS.
1. The Landing Page Funnel
The landing page funnel is the most basic type of sales funnel. It’s designed to capture leads and convert them into customers. The process begins with a captivating headline, followed by a compelling offer, and ends with a strong call to action.
2. The Squeeze Page Funnel
The squeeze page funnel is designed to capture email addresses. It typically includes a lead magnet, such as a free eBook or a discount code, to entice visitors to provide their contact information.
3. The Webinar Funnel
Webinar funnels are used to promote online events. They include a registration page, a thank you page, and the webinar page itself. This type of funnel is highly effective for demonstrating products or services and building trust with potential customers.
4. The Product Launch Funnel
Product launch funnels are used to build anticipation and excitement for a new product or service. They typically include a series of emails or videos that provide information about the product and culminate in a launch event.
5. The Membership Funnel
Membership funnels are used to attract and retain members for a subscription-based service. They often include a free trial offer and a series of emails to nurture the relationship and encourage long-term membership.
6. The Sales Letter Funnel
The sales letter funnel is a traditional sales funnel that uses a long-form sales letter to persuade visitors to make a purchase. It often includes testimonials, a money-back guarantee, and a strong call to action.
7. The Application Funnel
The squeeze page funnel is designed to capture email addresses. It typically includes a lead magnet, such as a free eBook or a discount code, to entice visitors to provide their contact information.
8. The Survey Funnel
Survey funnels are used to gather information about potential customers. They include a series of questions designed to segment visitors and provide personalized offers based on their responses.
9. The Video Sales Letter Funnel
The video sales letter funnel uses a video to deliver the sales message. This type of funnel is highly engaging and can be very effective for demonstrating the benefits of a product or service.
10. The Free Plus Shipping Funnel
The free plus shipping funnel offers a free product and only charges for shipping. This strategy is often used to acquire new customers and introduce them to other products or services.
11. The Live Demo Funnel
The live demo funnel is used to demonstrate a product or service in real-time. It typically includes a registration page, a thank you page, and a live demo page.
12. The Auto Webinar Funnel
The auto webinar funnel is a recorded webinar that plays on a loop. It allows businesses to reach a larger audience without the need for a live presenter.
13. The Challenge Funnel
The challenge funnel is a series of tasks or challenges designed to engage visitors and encourage them to take action. It often includes a community aspect, such as a Facebook group, to foster engagement and support.
14. The High Ticket Coaching Funnel
The high ticket coaching funnel is used to sell high-priced coaching or consulting services. It typically includes an application process and a sales call to close the deal.
15. The E-commerce Funnel
The e-commerce funnel is used to sell physical products online. It includes product pages, a shopping cart, and a checkout process.
16. The Tripwire Funnel
The tripwire funnel offers a low-cost product to acquire new customers. Once the customer has made the initial purchase, they are presentedwith more expensive products or services.
17. The Affiliate Marketing Funnel
The affiliate marketing funnel is used by affiliates to promote other people’s products or services. It typically includes a pre-sell page to warm up the audience and a sales page with affiliate links.
18. The Self-Liquidating Offer Funnel
The self-liquidating offer funnel is designed to break even on the initial offer, with the goal of making profit on the upsells. This type of funnel allows businesses to acquire customers at no cost.
19. The Home Party Funnel
The home party funnel is a virtual version of a home party sales model. It includes a host, a presentation, and a shopping period.
20. The Bridge Funnel
The bridge funnel is used when you need to connect two different, but related, ideas or products. It includes a bridge page that explains the connection and leads the visitor to the second idea or product.
21. The Ask Campaign Funnel
The ask campaign funnel is used to gather insights from your audience. It includes a survey page and a results page where you provide valuable information based on the survey responses.
22. The Hero Funnel
The hero funnel is used to build your personal brand. It includes a story page where you share your personal journey, a wall page where you share the challenges you’ve overcome, and a discovery page where you present your solution.
23. The Event Funnel
The event funnel is designed to promote and manage registrations for an event. It starts with a landing page that highlights the event details and benefits, followed by a registration form. Post-registration, attendees are directed to a thank you page that confirms their registration and provides additional event information.
24. The Consultation Funnel
The consultation funnel is used by service-based businesses that offer free consultations. The funnel starts with a landing page that details the benefits of the consultation, followed by a booking form. Once the form is filled out, the potential client is directed to a thank you page that confirms their booking and provides additional information about the consultation.
25. The Mini Course Funnel
The mini course funnel is used to deliver a free mini course as a lead magnet. The funnel starts with a landing page that outlines the course content and benefits, followed by a sign-up form. Once signed up, the user is directed to a thank you page and the course content is delivered via email over a series of days or weeks. This funnel is effective for establishing expertise and nurturing leads over time.
26. The Quiz Funnel
The quiz funnel is a highly engaging funnel that uses a quiz to segment visitors and provide personalized results. It starts with a landing page that introduces the quiz, followed by a series of questions. At the end of the quiz, visitors are asked to provide their email address to receive their personalized results.
27. The Affiliate Bridge Funnel
The affiliate bridge funnel is used by affiliates to pre-sell a product before sending visitors to the affiliate product page. It includes a bridge page that warms up the visitor and a sales page with affiliate links.
28. The Daily Deal Funnel
The daily deal funnel is used to offer a new deal each day. It includes a landing page that presents the deal of the day and a checkout page. This type of funnel is effective for driving impulse purchases and repeat visits.
29. The Invisible Funnel
The invisible funnel is a sales funnel where the sales process is hidden within valuable content. It typically includes a series of educational videos or webinars that subtly promote a product or service.
30. The Continuity Funnel
The continuity funnel is used to sell subscription-based products or services. It includes a sales page that highlights the benefits of the subscription, a checkout page, and a thank you page. This type of funnel is effective for generating recurring revenue.
It’s crucial to grasp the various types of sales funnels to ensure you select the perfect fit for your business. Keep in mind the ultimate objective of any sales funnel is to transform your visitors into loyal customers. By crafting a funnel that truly connects with your target audience and provides them with genuine value, you can significantly enhance your conversion rates and supercharge your sales.