Let’s talk about it—the frustrating, recycled, and honestly, stupid questions to ask a social media manager that business owners love to lead with.
“How many posts do I get for that price?”
“What platforms are included?”
“Can you send me samples of your work?”
“When will I start seeing results?”
Sound familiar?
If you’ve ever asked those questions (or are still tempted to), it’s not your fault. This industry has trained business owners to think content is a commodity—like ordering a pack of flyers. But if you’re still stuck on post count, platform checklists, and generic metrics, you’re asking the wrong questions—and it’s probably why your marketing isn’t moving.
I’m J Franco, CEO of FIMM, and I’m going to break this down for you like I do with every new client and every agency owner I mentor. Because if we don’t shift this conversation, you’re going to keep wasting money on content that does nothing for your business.
The Most Common (and Most Useless) Questions to Ask a Social Media Manager
Let’s go through them. These are the ones that make me roll my eyes—but also make me pause and educate.
“How many posts do I get per month?”
This is the most frequently asked—and most irrelevant—question we get.
Why? Because 30 generic posts that do nothing for your business are still a waste of money. It’s not about how many posts. It’s about what each post is designed to do.
You should be asking:
“How does each piece of content align with my business goals and sales cycle?”
At FIMM, we don’t pump out filler. We build content that supports a full funnel—from awareness to conversion. Some weeks you might get more BOFU content because you’re in a launch. Other weeks might be focused on nurturing your audience. Post count is flexible. Strategy isn’t.
“What platforms do I get for this price?”
This is another trap question.
You don’t need to be on every platform. You need to be on the right two platforms—the ones where your audience is actually hanging out and ready to buy.
You should be asking:
“What platforms best support my brand visibility, lead generation, and content goals?”
At FIMM, we focus on intentional platform selection. Some clients win on Instagram and LinkedIn. Others thrive on Facebook and email. There is no one-size-fits-all—so stop treating your content plan like a buffet.
“Can I see samples of your work?”
Okay. This one is tricky. I get that you want proof. But here’s why this question doesn’t work at FIMM:
1. Our clients sign NDAs.
2. Our clients don’t want anyone to know they don’t create their own content.
3. Every client’s content is different. Different industry. Different tone. Different goals.
So showing you someone else’s strategy? Pointless.
You should be asking:
“How do you tailor content strategy to different industries and brand voices?”
We don’t do cookie-cutter content. We do client-specific content. That’s what you want—and that’s what we deliver.
“How soon will I see results?”
The Nancy-in-your-DMs version of this question is:
“So do I start getting leads in 30 days?”
Let me stop you right there.
Social media is top of funnel. It’s meant to build brand awareness, visibility, and trust. That takes time, strategy, and consistency—not magic.
You should be asking:
“What phases of visibility and growth will we work through together?”
At FIMM, we walk you through brand awareness, middle-of-funnel nurture, and bottom-of-funnel conversion strategies. We prime your audience first. Then we build connection. Then we sell.
That’s how sustainable visibility works.
The Real Questions to Ask a Social Media Manager Before You Sign a Contract
If you want content that actually moves your business forward, these are the questions to ask a social media manager that will get you real answers—and real results.
1. Will I own my content?
This is non-negotiable. If you’re paying for it, you should own it.
At FIMM, we sign a Copyright Transfer Agreement with every client. The content is 100% yours, forever. No fine print. No hidden control.
2. Will I meet the actual team doing the work?
You deserve to know who’s writing your captions, editing your reels, and planning your strategy.
At FIMM, we don’t hide behind account managers. You’ll meet your strategist, designer, and project lead. We believe strong content comes from strong relationships.
3. Is there a documented content strategy?
If they can’t show you a plan, they don’t have one.
Every FIMM client gets a strategic content framework built around business goals, marketing campaigns, and brand voice. No guessing. No filler.
4. How do you handle revisions and communication?
You need a clear process for feedback. One that doesn’t leave you chasing updates or stuck in endless loops.
At FIMM, our feedback process is simple, strategic, and focused. You get one clear round of revision tied to strategy—not personal preference or overthinking.
5. How do you stay on top of trends and platform updates?
A lot of agencies are still posting square graphics on Instagram with zero understanding of reel performance or TikTok shifts.
At FIMM, we’re constantly testing, learning, and evolving. We build content for what works now—not what worked three years ago.
6. Will you reach out proactively about business goals, launches, or seasonal strategy?
If your agency isn’t talking to you about Q4 goals in Q2, they’re not helping you plan ahead—they’re just posting.
At FIMM, we schedule regular strategy reviews and goal-alignment sessions. We don’t just post—we partner.
Why These Questions Matter More Than Ever
Hiring a social media manager isn’t about ticking boxes. It’s about investing in a partner that gets you, your business, and your long-term vision.
If you’re still stuck on post count and platform packages, you’re buying content like it’s a commodity. And that mindset will stall your growth—fast.
The real ROI comes from strategy-driven content, built around your goals, optimized for your audience, and designed to convert.
What Makes FIMM Different
We’re not your average content agency—and we don’t pretend to be.
- You get full copyright ownership.
- You meet the actual team behind the content.
- We plan content around your revenue goals, not aesthetic trends.
- We train, mentor, and grow our team globally—with SDG 8 and SDG 4 in mind.
- We don’t outsource to cut corners—we invest to build leaders.
Our content works because it’s backed by expertise, strategy, and intention. And that starts with asking the right questions.
What to Stop Asking (and What to Ask Instead)
It’s time to raise the bar.
Don’t ask how many posts you get.
Ask what every post is built to do.
Don’t ask what platforms are included.
Ask where your brand can thrive and convert.
Don’t ask to see samples.
Ask how they build strategy from scratch—for your business.
Don’t ask when results show up.
Ask what steps are in place to get you there.
If you’re ready to stop asking the wrong questions—and start seeing real results—let’s talk.
At FIMM, we don’t just create content.
We build brands.
We build teams.
And we build businesses with content that performs.
Reach out through our CONTACT page. Let’s make your marketing finally work.