Making The Most Out Of Your Social Media Management Services

Looking to make the most out of your social media management services?

Social media has become an integral part of any successful marketing strategy. It allows businesses to connect with their target audience, build brand awareness, and drive traffic to their websites. However, simply having a social media presence is not enough. To truly maximize the benefits of social media, businesses need to leverage the services of a professional social media management agency. We’lll discuss how you can make the best out of your social media management services with our agency. Whether you are a prospect booking a discovery call or a current client, these tips will help you achieve your marketing goals effectively.

Tips On Leveraging Your Social Media Management Services

To ensure that you are getting the most out of our social media management services, here are some tips to follow:

Share your posts to your personal profiles: Extend the reach of your social media posts by sharing them on your personal profiles. This allows your friends, family, and acquaintances to engage with your content and potentially share it with their own networks.

Share your posts to stories: Take advantage of the “stories” feature on platforms like Instagram and Facebook. Stories have a higher engagement rate and can help you showcase your brand in a more authentic and personal way.

Share your posts to relevant groups: Identify and join relevant groups in your industry or niche. Share your posts in these groups to reach a targeted audience who may be interested in your products or services.

Ask your audience to engage with your content: Encourage your followers to like, comment, and share your posts. This not only increases engagement but also helps to boost your post’s visibility and reach.

Reply to any comments within the day: Show your audience that you value their engagement by responding to their comments in a timely manner. This builds trust and fosters a sense of community around your brand.

Ask your audience to follow you: Include a call-to-action in your posts, asking your audience to follow your social media accounts. This helps to grow your follower base and increase your reach.

Share links to your posts in your newsletters: Leverage your email marketing efforts by including links to your social media posts in your newsletters. This drives more traffic and awareness to your social media pages.

What Not to Do as a Client

While leveraging our social media management services, avoiding certain pitfalls is important. 

Here are some things you should not do as a client:

Don’t compare your profile pages to large accounts: It’s natural to admire and aspire to the success of large accounts, but comparing yourself to them can be discouraging. Focus on your own progress and the unique value you bring to your audience.

Don’t focus on vanity metrics: Likes and follows are important, but they are not the sole indicators of success. Instead, pay attention to meaningful metrics such as engagement rate, click-through rate, and conversions. Or as I like to say “Likes & Follows don’t pay the bills,” but “Meaningful metrics lead you to the Money!”

Don’t go months without giving us feedback: Your feedback is crucial in shaping our services to meet your specific needs. Regularly communicate with us, provide content requests, and let us know what you want to see in your social media posts.

What We Do

As your social media management agency, we provide a range of services to ensure your social media success. Here’s what we do:

Analyze your best times and competitor posting: We analyze your audience’s peak engagement times and the posting patterns of your competitors. This helps us optimize your posting schedule and ensure that your content receives maximum visibility.

Increase posting frequency based on competitor analysis: By monitoring your competitors’ posting frequency, we can adjust your posting schedule to ensure you stay competitive and capture your audience’s attention.

Review and replicate best-performing content: We analyze the performance of your social media content each month and identify the types of posts that resonate the most with your audience. We then replicate similar content in the following month to give your audience more of what they want.

Include strong calls-to-action in every post: Each of your social media posts will include a clear and compelling call-to-action. This encourages your audience to take specific actions such as visiting your website, sending you a direct message, commenting on your post, or sharing it with others.

Stay up-to-date with industry trends: We closely monitor your competitors and industry trends to ensure that we incorporate the latest design and caption copy trends into your social media posts. Our goal is to make your brand stand out from the competition.

Provide you with specific strategies and tactical actions each month: Each month, along with your analytics report we provide detailed feedback on the changes to the strategy that we will be implementing to your account. Make sure to take time to review your monthly report and schedule a 15-minute touch base with your social media account manager so that you fully understand our efforts and how they will impact your account.

What If You Need More Out of Your Services

If you feel that you need more from our social media management services, we offer various plans to cater to your specific needs. Here are the options available:

Evergreen Plan: Perfect for startups and small businesses aiming to boost their brand recognition without breaking the bank. This plan primarily focuses on video content and evergreen graphics. You provide us with your ready-to-publish videos. You can also opt for our video editing service. This plan is great for realtors and health insurance agents whose products and service offerings do not change.

Evergreen Plus Plan: Ideal for startups and businesses with periodic promotions or seasonal offers. It combines year-round brand visibility with content tailored to your special promotions. Just like the Evergreen Plan, it emphasizes video content, with the option to add our video editing service.

Evergreen Plus Advanced Plan: Suited for small and medium-sized businesses aiming to establish themselves as industry leaders. It’s especially great for financial services, educational tech, and healthcare businesses like dentists and chiropractors. Like the previous plans, it centers around video content, and you can include video editing services as needed by adding that service to your plan.

Evergreen Plus Premium Plan: Designed for companies that want a full-fledged marketing team without hiring one in-house. It offers a wide range of services, including video editing, custom graphic design, dedicated account management, and community management. This plan comes with a dedicated video editing team to create custom video content using your existing and new materials. This plan also includes stories strategies for platforms with ephemeral content features and commenting automation!

Conclusion

By following these tips and leveraging our social media management services, you can make the best out of your social media marketing efforts. Remember to actively engage with your audience, share your posts across various channels, and provide us with feedback to ensure that our services align with your goals. With our expertise and your active participation, you can achieve success in your social media marketing endeavors.