About Us
Strategy. Authority.
Real business results.
"I built FIMM for the business owner who is tired of being sold on social media that looks good but does not do anything. Strategy first, that is not a tagline. It is the only way we work."
J Franco · Founder & CEO, FIMM
What makes us different
We are not the agency for everyone.
That is intentional.
01
Strategy before content
Every engagement starts with your business goals, your ideal client, and a content strategy built to support them, before a single post is created. Most agencies skip this step. We built our entire service model around it.
02
Built for service-based businesses
We specialise exclusively in service-based industries, professional practices, consultancies, agencies, and founder-led businesses. We understand how trust, authority, and relationship-driven marketing influence the decision to hire someone like you.
03
Hands-off for you
Our clients are busy professionals. They do not have time to manage a content calendar, brief a designer, and chase a scheduler. We handle all of it. You show up for the strategy sessions and approve the content. We do the rest.
04
Results over vanity metrics
We measure what matters to your business: discovery call inquiries, qualified DMs, referral conversations, and content that positions you as the authority in your market. Not follower count. Not likes. Not reach for the sake of reach.
05
Video-first content systems
Short-form video is the fastest path to authority for a service-based business owner. Our Video Content Lab is a FIMM original, a fully directed, professionally shot content system that turns one session into months of strategic video assets.
06
Selective by design
We do not take every client who enquires. We take the clients we can genuinely serve and get results for. If FIMM is not the right fit for your business, we will tell you on the discovery call, and that is a feature, not a flaw.
Our Team
The people behind every deliverable.
FIMM is a boutique agency by design. Every client works with a focused, experienced team, not handed off to a junior coordinator. Small team. High standards. Consistent results.
J Franco MBA, MCM
Creative Director · CEO · Lead Strategist
J leads the creative direction and content strategy for every FIMM client. With 10+ years of experience building strategic content systems for established service-based businesses, she brings senior-level thinking to every engagement from content pillars to campaign strategy to Video Content Lab direction.
Award-winning. ABWA recognised. Houston-based. Serving clients nationally.
Mary Jay Lara - Bayarcal
Operations Manager
Meet Mary Jay, better known as MJ, our Operations Manager and one of the first people our clients meet at FIMM. She is the reason our clients never have to chase us and why the business runs as smoothly as it does.
With over five years at FIMM, MJ leads the team and manages every client relationship with personalized attention, consistent communication, and genuine care. She also brings extensive experience as an Operations Business Integrator for high-end clients and million-dollar businesses, giving every FIMM engagement the same level of precision and professionalism.
We like to joke that she is really our boss, but she is truly the driving force behind the team.
Coleen Yvonne Reyes - Aguila
Client Success Manager
Meet Coleen, your Client Success Manager and strategic partner throughout your experience with FIMM. She ensures that our content, campaigns, and marketing strategies remain aligned with your business goals and what your brand needs most. Through ongoing collaboration and accountability, Coleen helps turn your goals into focused strategies that support meaningful and measurable progress.
Cheeranee Gwenelle Valencia
Video Content Strategist
Meet Chen, our Video Content Strategist. She brings each brand’s story to life through video content that is intentional, engaging, and aligned with its goals. By combining research, strategy, and creative execution, Chen ensures that every video supports the brand’s identity, campaigns, and overall marketing direction.
Catalina Montani
Brand and Visual Design Strategist
Meet Catalina, our Brand and Visual Design Strategist. She turns each client’s vision, goals, and ideas into a clear and cohesive visual direction. From developing brand identities and original design concepts to creating marketing materials and social media graphics, Catalina ensures that every visual feels intentional, consistent, and aligned with the brand.
Reena Elizabeth Jimenez
Administrative Manager
Meet Reena, better known as RJ, our Administrative Manager and the operational backbone of every FIMM client engagement. With over four years at FIMM, she keeps communication flowing between our clients and the team while helping everyone stay organized, informed, and on schedule. From coordinating meetings to providing timely reminders, RJ helps keep each engagement moving forward. You will hear from her regularly as she keeps everyone connected throughout the process.
Fabian Mandujano
Lead Videographer & Production
Fabian is the production force behind FIMM's Video Content Lab and advertising video work. He directs, shoots, and delivers the short-form vertical video content that becomes the authority-building engine for FIMM's clients. With a background in film production, Fabian brings a commercial-quality eye to every on-site session from a 2-hour Core Lab to a full-day Premier Lab shoot. His work is the reason FIMM's video deliverables look like campaigns, not content.
Marco Jimenez
Resident Brand Photographer
Marco is the longest-standing member of FIMM. He and J built the agency to be a content creation firm in 2015. He is our resident brand photographer. He directs, shoots, and delivers the image content that becomes the authority-building engine for FIMM's clients. With a keen eye for content branding, Marco brings a commercial-quality eye to every on-site session.
Ready to work together?
Meet the team that will build your content system.
A discovery call is 30 minutes, free, and will tell you exactly whether FIMM is the right partner for your business. No pitch decks. No pressure.
No obligation · No templates · Strategy first always